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Measures for Change

 


 



Presentations

Presentations of case studies, research and learnings from the fields of measurement, management of change and knowledge management.

Sales Education for Driving Growth

Presented at the 2007 Learning Analytics Symposium, Las Vegas, NV on March 15, 2007

Abstract:  Business impact studies typically take a one-dimensional approach evaluating the effectiveness of key programs.  This presentation tells how KnowledgeAdvisors melded management of change and evaluation methodologies to assess the overall impact of a sales enablement program.  The presentation depicts how an organizational change model was integrated with evaluation methods to assess the adoption of a strategic selling program. (Click here to download.)

The Lowly Level 1

Presented at the Los Angeles ASTD Training Manager’s Breakfast
Part I: June 16, 2006
Part II: July 17, 2006
Abstract: Level 1 evaluation data is the Rodney Dangerfield of the learning evaluation hierarchy — it gets no respect. Because Level 1 results are not generally considered to be of much value, organizations are often reluctant to invest in improved processes, tools or instruments to support Level 1 data collection and analysis. This presentation identifies how to improve the quality of Level 1 data and at the same time, build measurement maturity within the organization. (Note: requires contact information; click here to request this document).

presentationGrowing Up: Building Learning Measurement Maturity at Hewlett-Packard
Presented at the Learning Analytics Symposium, Orlando, Florida, March 9, 2006
Presented to the Los Angeles Chapter of ISPI, May 6, 2006
Abstract: Recent research studies have identified evaluation and measurement as the number one area that concerns Training & Development leaders. At the same time, many of these leaders admit that they do not know how to ingrain measurement processes into the fabric of their organization. This presentation tells the story of a three year journey at Hewlett-Packard Company to build maturity in measurement and evaluation processes, tools and outcomes for their Learning & Development Organization. (Note: requires contact information; click here to request this document.)

 
Client Driven Evaluation
ASTD Benchmarking Forum, Washington, DC, April 2004
Abstract: This presentation depicts how Hewlett-Packard shifted the focus of their evaluation efforts to align with business needs and metrics. (Click here to download.)

 
“From Knowing to Doing, to Knowing What You Are Doing: Measuring the Impact of Knowledge Management within HP Consulting”
APQC Conference: Annual KM conference, December 2000:
Abstract: As the maturity of knowledge management in Hewlett-Packard grew, so too did the strategies and approaches to measuring progress, successes, and Knowledge Management's impact on the business. This presentation highlights how HP evolved its assessment approaches over a four-year period. (Click here to download.)

 
Knowledge Management at Hewlett-Packard

Chief Learning Officer Conference, Annual conference, September 2000
Abstract: This presentation provides an overview of a multi-year journey at Hewlett-Packard to institutionalize Knowledge Management within their consulting organization. (Click here to download.)

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Articles/Case Studies

Published articles highlighting consulting work, client engagements and internal projects.

Case Study of the Hewlett-Packard Learning and Development Measurement Journey
To be published in the forthcoming book by Best Practices Institute, 2007 (Note: requires contact information; click here to request this document.)

 
reportThe Not So Lowly Level 1
Sidebar article on HP’s evaluation model in the Masie
Consortium Measurement Framework, February 2005. (Click here to download.)
 
Looking in the Mirror: Performance Improvement for Performance Improvers
February 2004, Performance Improvement Journal, ISPI, February 2004. (Click here to download.)

 
Knowledge Management at Hewlett-Packard
This article appeared as a chapter in “Best Practices in Knowledge Management and Organizational Learning Handbook”, Linkage Press, 2000
Abstract: This article tells the journey of Hewlett-Packard’s Consulting Organization to build a culture of knowledge sharing and organizational learning. (Click here to download.)

 
HPC Global Knowledge Management

APQC Case Study, 2000
Abstract: Hewlett-Packard was selected as an APQC case study as part of their study on knowledge management best practices in 2000. This article depicts their findings. (Click here to download.)

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Essays

Reflections about the field of evaluation and measurement.

InterChangeInterChange publication

Peggy Parskey is now a regular columnist for the American Society for Training and Development, Los Angeles' publication, InterChange. Click on the following link to download the "Measures for Change" column.

How to Aim for the Obvious and Find Unexpected Benefits, May 2007.



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To contact us:
Phone: (323) 931-6589
Fax: (323) 933-2961
E-mail: info@parskeyconsulting.com

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